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The Mint Velvet story began in 2009 with three women who, inspired by a desire for something new, set about creating a collection which was contemporary, stylish and had a luxe everyday feel to it, without the matching price tag.
So, they set about creating a new collection. As modern women, they wanted clothes which enabled them to look effortlessly stylish, even on the busiest of days, and so the relaxed glamour concept was born – beautiful clothes, in gorgeous prints and fabrics that can simply be slipped on for easy, effortless style.